I. About Zumwhere

Zumwhere is one of Vietnam’s most beloved lifestyle dining brands, known for its cozy ambiance, creative menus, and vibrant social media presence. We don’t just serve food — we create experiences that resonate.

II. Role Overview

We’re looking for a Senior Social Content Executive to help define Zumwhere’s voice across digital platforms. You’ll lead content planning, production, and storytelling that builds a community and elevates the brand. If you love turning "vibes" into visuals, this role is for you.

III. Key Responsibilities

📌 Content Strategy & Direction

• Develop and manage monthly social media content plans aligned with brand campaigns.
• Translate brand strategy into clear content pillars across Instagram, TikTok, Facebook.
• Spot trends and lead real-time storytelling opportunities.

🎬 Creative Production Leadership

• Lead ideation and production of social-first content: short-form videos, reels, carousels, and shoots.
• Collaborate with designers, photographers, videographers, and creators.
• Ensure visual storytelling is high-quality, emotional, and brand-aligned.

💬 Social Channel & Community Management

• Handle posting schedule, engagement, and content performance tracking.
• Coordinate with KOLs and collaborators to deliver partnership content.
• Actively engage with the community to foster brand loyalty.

📈 Performance Analysis & Optimization

• Analyze metrics and optimize content for future campaigns.
• Present monthly performance reports with creative recommendations.

IV.  Qualifications

Must-Have

• 2–3 years of experience in content or social media roles (F&B, lifestyle, fashion preferred).
• Skilled in CapCut, Canva, Meta Business Suite, and Creator Studio.
• Strong eye for design, visual storytelling, and platform trends.
• Proficient in English (both written and spoken).
• Creative mindset, team player, self-driven.

Nice-to-Have

• Experience working with influencers, content creators, and production teams.
• Knowledge of TikTok trends and vertical video storytelling.
• Strong copywriting in both Vietnamese & English.

V. Benefits

• Gross Salary: Negotiable, based on experience.
• 13th-Month Bonus: Based on company performance.
• Young, creative, and collaborative working culture.
• Career growth opportunities in a fast-growing F&B brand.